A new set is now available, featuring 【HEF】 to support Sight Fishing with NAORY Squish, and Size 2.3 to choose according to the conditions!
Available from early October 2026.
 

A quick-response set of Egi and Sutte for efficient fishing

Introducing the highly visible 【HEF】 and the highly appealing Size 1.5!
Available from early October 2026.

Soft-bodied design that squid won’t let go once they grab!
Sutte for Assist Rigs
 

The soft body won't let go when the squid hugs it!
Available from early October 2026.

The soft body creates a "bait-like feel"

Available from early October 2026.

Squid Fishing Rig “TAGURIG P”
New Release!

A renewal of the highly proven “Pikka”
ultra-shiny hook, now with additional colors!

Available from early September 2026.

A main-line system that makes it easy to create your own boat squid fishing rig.

Available from early September 2026.

3 colors each of Flashing body and NEONBRIGHT body are now available for the size 3. shallow type!

EGI-OH K slow sinking model and extreme slow sinking model

085 / 086 / 087 / 092 / 093 / 094: Scheduled for release in early September 2026

A DEEP type that breaks through the tough conditions of deep areas and rapid currents.
In addition to the standard EGI-OH K colors, new colors have been introduced that can appeal in low-light and murky conditions.
2.5 Estimated Shipping Start: Early August 2026
3.0 Estimated Shipping Start: Early September 2026
3.5 Estimated Shipping Start: Early October 2026

Introducing New Colors Designed for Night Use!

The light by flashing and the sound by search rattle stimulate squid's feeding habits.
GI-OH SEARCH is the specific model for catching the active squids.

Size 2.5 Available from early August 2026.
Size 3 Available from early September 2026.
Size 3.5 Available from early October 2026.

Introducing Babu-shan and Wakaba-chan Colors from EGI-OH Colors, Now Available for LIVE!

Basic model in EGI-OH series.

It is easy to make shapely dart action.

Size 2.5 Available from early August 2026.
Size 3 Available from early September 2026.
Size 3.5 Available from early October 2026.

New colors designed to excel in low-light tip-run eging are now available.
Size 3 Available from late July 2026
Size 3.5 Available from mid-September 2026

EGI-OH TR is the exclusive squid jig for "Tip Run Eging" and it has been renewed with bigger hook and Tin sinker.
The stable posture in the water causes squid's bite.
 

A benchmark model for light eging, featuring enhanced responsiveness to varying rod actions. The sharp darting motion can now be adjusted freely to suit your needs.

Available from early July 2026.