YAMASHITA releases new technology "NEON BRIGHT".
The series which has 3 different UV wavelength options. The reflection colour of traditional Keimura is only bluish. But now reddish and greenish colours are released and they perform well in situations where the traditional Keimura colour hasn't worked well.
"NEON BRIGHT RED" is for prime time conditions, around sunrise or sunset when the sunlight changes to red.
"NEON BRIGHT GREEN" is for muddy water or thick sea weed areas where visibility is low.
"NEON BRIGHT BLUE" is for clear water and strong U.V. ray conditions during the day Even under low UV it reflects stronger than the traditional Keimura colour.

Anglers simply adjust the NEON BRIGHT colour to the amount of light, like the colour rotation they do with under foils.

"NEON BRIGHT" provides a new way to approach squid fishing.