One-touch design—just hook and insert for quick and easy egi rotation.

Round shape helps rod action while keeping the egi's darting movement smooth.

New 2.0 Size Debut!
Launching in mid-April 2026.

Easily Detect Bites! A dedicated OMORIG Egi that ensures line tension and stability across a wide range of current speeds.
 

An OMORIG LEADER that lets you adapt to any fishing situation.

The exclusive Omorigu sinker for easy shaking and catching bites.

「I'd like to start EGING…」
The entry level model ”EGI-OH F” is available to respond to 
the angler's demand.
※Overseas limited model

EGI-OH TR is the exclusive squid jig for "Tip Run Eging" and it has been renewed with bigger hook and Tin sinker.
The stable posture in the water causes squid's bite.
 

The light by flashing and the sound by search rattle stimulate squid's feeding habits.
EGI-OH SEARCH is the specific model for catching the active squids.

Next generation U.V.ray reflection appeal."NEON BRIGHT" adoption EGI-OH K additional colors.

Additional colors "Natural bait fish color" for OMORIGU style.
Slim body can appeal more naturally,Traditional natural colors, printed "spot marker". It can appeal to squid EGI from the downward direction.

Next generation U.V. ray reflection appeal.

"NEONBRIGHT" adoption EGI-OH K Global Colors.

They are not available in Japan, but only for overseas markets.

Next generation U.V.ray reflection appeal. "NEON BRIGHT" adoption EGI-OH LIVE additional colors     " Solid color" which are adjustable for the tide colors or the amount of light are available as the new colors. Their silhouettes stand out sharply with the tide colors and the light amount than the other NEONBRIGHT colors.